With this changing landscape as a backdrop, the Foundation Center, with support from the John S. and James L. Knight Foundation and the Wyncote Foundation, and in collaboration with Media Impact Funders, GuideStar, and the Ford Foundation, sought to provide a fuller picture of media-related grantmaking by U.S. foundations. Tracking investments from 2009 to 2011, the data reveals that foundations are increasingly supporting media-related work across multiple areas. At the same time, they are tapping into larger trends, with investments in new media growing at a faster pace than traditional media investments. However, growth in grantmaking across the spectrum of media is inconsistent -- with growth in public broadcasting falling behind growth in investments in other areas.
As demand for media funding continues to rise, these gaps are the most important ones to watch -- especially considering the 2011 Federal Communications Commission report, "The Information Needs of Communities", which called for philanthropy to play a bigger role in supporting media. Since this is a baseline assessment, it will be crucial to see how media grantmaking evolves.